Emarsys is a cloud-based omnichannel customer engagement platform owned by SAP. It is designed to help businesses in the retail and B2C-customer industries achieve faster and more personalized results in their marketing efforts. Emarsys enables businesses to engage their customers directly through highly personalized omnichannel journeys, enhancing customer experience and driving profitability.

Thousands of leading brands rely on Emarsys to deliver predictable and profitable results by leveraging its scalability, customization, integration capabilities, and ease of use. With Emarsys, businesses can track customer interactions, compare them to statistical models, and generate precise predictions about customer behavior. This allows businesses to optimize their marketing strategies by understanding how and when customers prefer to be contacted and what content is most likely to elicit a response.

Overall, Emarsys provides businesses with a powerful platform to enhance customer engagement, drive revenue, and achieve their marketing goals in today’s competitive landscape.

Features of SAP Emarsys

The Emarsys platform fits perfectly into the SAP Customer Experience solution.
  • 01Customer Engagement PlatformTo drive more intelligent omnichannel engagement, Emarsys is driven by fully integrated customer engagement systems that eliminate silos and unify customer data through an open architecture and API.
  • 02Industry-Specific StrategiesEasily aligns business objectives with proven, industry-specific customer engagement strategies crowdsourced from leading brands.
  • 03Driven by Customer-Centric PersonalizationIncreases omnichannel engagement, retention, and loyalty by delivering customer personalisation across numerous channels and devices.
  • 04Fueled by Marketer-Friendly AIDelivers consumer personalisation and constantly optimises business performance by combining AI and predictive analytics with marketing automation.
  • 05Simplified with Integrated Omnichannel AutomationSimplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels.
  • 06Authentic Multichannel ExperiencesAllows you to communicate with your consumers in a fully tailored way across all platforms, with optimised content for email, social media, mobile, web, and direct mail.
  • 07Omnichannel AutomationSimplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience.
  • 08Measurable Business ResultsProviding deep insights across strategic analytics, the customer lifecycle, and operational reports.
  • 09Unified Customer DataTo establish a single unified view of your consumer, fully synchronise data from any source, including e-commerce systems like Magento 2.0 and Shopify Plus.